The Plum Hat was built on one simple idea: content should compel, not just exist. I design to make people pause—whether that’s a scroll-stopping image, a clean interface, or a brand identity that finally feels like it fits.
My work blends art with logic: the designer’s eye and the developer’s brain. I create visual stories that look good and work hard—sites that guide users intuitively, graphics that sell ideas without shouting, and brand systems that stay consistent even when things get messy.
Every project gets the same treatment: thoughtful strategy, meticulous design, and a little bit of plum-coloured flair.